Romanian car manufacturer Dacia is out to conquer the hyper-competitive (and profitable) C-segment. The Bigster, an all-new vehicle, has been revealed and will arrive next year to challenge rivals such as the Kia Sportage and Nissan Qashqai.
Dacia’s biggest car ever, the Bigster, is 4.57 meters long, and can comfortably accommodate five passengers and all their luggage.
The design of the car showcases its robust styling and ability to support customers in their work, leisure and family activities. Generous dimensions are accentuated by taut, geometric shapes and volumes whose simple lines go straight to the essentials. The large wings over the wheels, and the position of the headlamps and rear lights at the far edges of the vehicle, reinforce Bigster’s assertive on-road stance.
Bigster ships with 17- or 18-inch alloy wheels as standard, with 19-inch wheels of graphic design available as an option with the top-spec Journey trim. On higher trim levels, customers can opt for a black roof creating a two-tone finish that showcases the vehicle design lines – a first for Dacia.
A new body colour is also available, Indigo Blue. Exclusive to Bigster, this metallic shade adds a touch of elegance, suggesting statutory character while staying simple.
“Since Renaulution (note: the strategic plan that Renault Group unveiled in 2021), we completely revamped the brand with the New Brand Identity: new colors, new logo, new territory, new showrooms. While remaining true to ourselves, we made Dacia more desirable and more aspirational than ever, and still best-value for money. Today with Bigster, Dacia meets more than ever C-segment customers expectations” stated Denis Le Vot, CEO Dacia.
The Bigster is one of three new models Dacia is set to launch in the mid-size C-segment of the market. The carmaker – which is owned by Renault-says its new SUV strongly embodies its core values: Essential but Cool, Eco-Smart, Robust and Outdoor.
Last month Dacia (EUR 7.5 million) seek state aid to finance part of the RON 85 million (EUR 17 billion) investment in its fully-automated car painting plant in Romania.