Zagreb-listed Valamar Riviera has reported a stellar performance in 2024, demonstrating significant progress towards its ambitious 2026 business strategy. The company achieved double-digit growth in both revenue and operating profit, solidifying its position as a leader in Croatian tourism.
In 2024, revenue soared by 12% to EUR 417 million, while operating profit reached EUR 121 million, a 10% increase. This impressive growth is attributed to strong demand from key markets and the successful implementation of strategic investments in portfolio development and operational excellence.
Looking ahead, Valamar has outlined clear objectives for 2026: achieving EUR 500 million in revenue, with 50% generated outside the peak season and two-thirds from direct sales; reaching an operating profit of EUR 150 million; and maintaining a target dividend yield of approximately 4%.
Beyond financial success, Valamar is committed to sustainable tourism, aiming for a gold-level ESG rating by 2026. The company is also focused on enhancing employee well-being, with plans to increase salaries by 10-15% in 2025 and ensure over 50% year-round employment.
Valamar’s commitment to growth is further evidenced by its significant investments in new resorts. The construction of the EUR 200 million Pical 5* resort, set to open in early 2026, represents the largest tourism investment in Croatia. Additionally, the Arba Resort 4* on the island of Rab will open this summer, creating hundreds of new jobs and boosting local economies.
Valamar continues to be a top employer, being recognized as the most desirable employer in tourism for the 8th year in a row, and employing up to 8500 staff members.
Valamar Riviera is a multi-award-winning share in several categories and is always at the very top of liquidity on the Zagreb Stock Exchange. The Company has over 20,000 shareholders, transparent and regular communication with the investment community and a stable dividend.
Valamar Riviera at a Glance
Year founded: 1953 Headquarters: Poreč, Croatia Employees: 8000 Revenues: Hotels: 36 Camping resorts: 15
