Wolt Tazz

eMAG’s Tazz gets acquired by Finland’s Wolt

Wolt will roll out the Wolt brand and product in Romania

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Helsinki-based tech company Wolt, has completed the acquisition of Tazz, a pioneer in Romania’s home delivery sector, from eMAG, CEE’s largest ecommerce platform.

The deal marks Wolt’s entry into the Romanian market. Wolt was founded in 2014 and joined forces with Nasdaq-listed DoorDash (NASDAQ: DASH) in 2022. Together, the companies operate in over 30 countries today, 28 of which are with the Wolt product and brand. 

“Romania is a large and vibrant market, and Tazz has built an impressive platform with strong customer relationships and deep local insights,” said Miki Kuusi, CEO of Wolt and Head of DoorDash International. “We’re thrilled to join forces with Tazz, leveraging our mutual strengths to build even better experiences for customers, merchants, and couriers in Romania. We look forward to this journey together and to introducing the Wolt brand to Romania later this year” he added.

Miki Kuusi CEO of Wolt and Head of DoorDash International (Credit: Miki Kuusi X)

Tazz operates in over 35 cities across Romania. In recent years, the platform has grown rapidly with strong selection in restaurant, grocery and retail. Tazz is also a member of eMAG’s prestigious Genius subscription program that provides customers with premium benefits. Wolt and eMAG have struck a partnership that ensures that Tazz customers will be able to enjoy the benefits of the Genius program also going forward.

“We’re excited to be partnering with Wolt and taking Tazz to the next level,” said Alin Serban, CEO of Tazz. “With Wolt’s focus on world-class technology, customer experience and local service excellence, this partnership opens doors for us to innovate and expand our offerings. At Tazz, we’re proud of what we’ve accomplished as a team and excited about the opportunities ahead as part of Wolt.” Now that the acquisition has been completed, Alin Serban will continue to lead the operations in Romania for Wolt. 

Wolt was ranked second in the 2020 edition of the FT:1000 Europe’s Fastest Growing Companies 2020 published by the Financial Times.