A new survey by PwC finds that investors are cautiously optimistic about the world economy – half (51%) expect the economy to grow over the next 12 months. Macroeconomic and inflationary concerns are falling from their 2022 highs (respectively, from 62% to 34% in 2024, and 67% to 31%). At the same time, investors’ greatest concerns are cyber risks (36%) and geopolitical conflict (36%), both of which are largely unchanged over the last two years but have slightly risen from 2023.
With these risks remaining top of mind for investors, almost nine in ten (86%) agree that the ability of a company to manage through a crisis is an important factor in their investment decision-making. 60% of investors believe it is also very or extremely important that companies re-think their business models in response to supply chain instability – and 68% say they should increase their investment to de-risk them.
Investors look beyond financial statements
Investors value a wide range of data beyond financial information, particularly around corporate governance (40%) and innovation (37%). Most investors also report relying on multiple sources of information, including investor-focused communications (61%) and direct dialogue with the company (57%). Indeed, significantly fewer investors (55%) than in 2023 (66%) report relying on financial statements and note disclosures to a large or very large extent. As investors look to qualitative data, AI may provide significant opportunities in analysing information published by companies – nearly two-thirds (62%) say it has significantly or moderately increased their ability to do so.
A large majority of investors remain optimistic about the promise of GenAI, especially regarding scalability, measuring return on investment (ROI), workforce impact, stakeholder perception and capital expenditure (where respondents are more than twice as likely to perceive it as an opportunity than a challenge). Nearly three-quarters of investors also indicate that the companies should moderately (42%) or significantly (31%) increase their investments to deploy AI at scale.
“Investors expect to see real outcomes from GenAI over the next year and recognize that achieving this will take investment in people and upskilling, as well as technology. Management can expect scrutiny on how they deliver AI productivity gains and support for an approach that extends beyond the tech itself to reinvent the way businesses operate” Wes Bricker, Global Assurance Leader, PwC US, said.
Notably, investors are also not seeing a trade-off between AI and workers. 74% of respondents urge the businesses they invest in or cover to invest in upskilling their workforce. 32% expect AI to lead to headcount increases of 5% or more – on par with the proportion who expect little to no change in headcount (31%).
In September 2024, PwC surveyed 345 investors and analysts across 24 countries and territories and conducted in-depth interviews with 14 investment professionals. Respondents were predominantly institutional investors, comprising portfolio managers (21%), analysts (21%) and chief investment officers (23%), with 52% having more than ten years of experience in the industry. Their investments covered a range of asset classes, investing approaches and time horizons, and the assets under management (AUM) at their organisations range from <US$500 million to US$1 trillion or more; 53% of respondents are at organisations with total AUM of more than US$10 billion.
