Romanian construction materials holding company ROCA Industry continues its strategic expansion in the Republic of Moldova, investing over €6.5 million to enhance regional production capacity and operational efficiency.
The holding company is already well-established in Moldova, owning local fiberglass mesh producers Terra Impex and Europlas Lux. In 2022, ROCA acquired Terra Impex and a 55% stake in Europlas Lux through its subsidiary BICO Industries. The following year, BICO acquired full ownership of Europlas Lux, leading to a merger under the Terra brand—a move aimed at optimizing efficiency and solidifying ROCA’s regional position.
Today, Terra operates with 185 employees and has significantly expanded its production capacity to 37 million square meters annually. The Vulcănești Free Economic Zone production unit underwent major modernization, now boasting an annual output of 10 million square meters, with exports reaching Romania, Ukraine, and the broader European market.
Looking ahead, Terra will begin a large-scale digitalization process in 2025, starting with the implementation of an Enterprise Resource Planning (ERP) system. This initiative will be followed by Warehouse Management (WMS), Manufacturing Execution (MES), and Advanced Planning & Scheduling (APS) solutions between 2026-2027, reinforcing Terra’s competitive edge in both domestic and international markets.
ROCA Industry’s Expanding Portfolio and Strong Market Position
ROCA Industry directly and indirectly owns 7 significant players in the construction field: BICO Industries (the first and largest national producer of fiberglass mesh and the only local producer of fiberglass reinforcements), EVOLOR (one of the largest players in the paint and varnish production industry), VELTA DOORS (the largest Romanian producer of doors for residential construction, resulting from the merger of ECO EURO DOORS with WORKSHOP DOORS), DIAL (producer of wire products), ELECTROPLAST (one of the most important producers of electrical cables), as well as fiberglass producers Terra and Iranga, through BICO Industries.
As the first industrial holding of building materials producers listed on the Bucharest Stock Exchange, ROCA Industry has shown strong financial growth. In the first nine months of 2024, the holding reported a turnover of RON 517 million, a 9% increase compared to the previous year. Meanwhile, cumulative EBITDA surged by 48%, reflecting improved efficiency and profitability across its portfolio.
ROCA Industry also announced a leadership change, with Camelia Ene appointed as the new CEO starting in January 2025.
MSCI Inclusion: Strengthening Market Recognition
Adding to its growing prominence, ROCA Industry’s shares will be included in the Morgan Stanley Capital International (MSCI) Frontier Investable Market Index (IMI) and the MSCI Romania IMI on March 1, 2025. This significant milestone enhances the company’s visibility among global institutional investors, further reinforcing its credibility and attractiveness in the market.
With its latest investment in Moldova and growing international recognition, ROCA Industry reinforces its strategic focus on innovation, modernization, and regional expansion, positioning itself as a key player in the construction materials industry across Eastern Europe.
ROCA Industry Holding at a Glance
Year founded: 2021 Headquarters: Bucharest, Romania Turnover: RON 517 million (9M 2024) Employees: over 2000
